Efektifitas fitur bagi pengguna handphone Nokia tipe E-72 & 5800 xpress music

Huda, Fikri Nur (2012) Efektifitas fitur bagi pengguna handphone Nokia tipe E-72 & 5800 xpress music. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Abstract

INDONESIA:

Berlakunya AFTA pada awal tahun 2010 yang semakin membuka lebar pasar internasional terhadap Indonesia, begitu juga sebaliknya. Perkembangan teknologi informasi di Indonesia saat ini sangat pesat. Dimana alat komunikasi sangat dibutuhkan oleh masyarakat untuk saling berkomunikasi satu sama lain. Nokia merupakan salah satu merk handphone yang ikut meramaikan pasaran elektronik. Merk tersebut telah berhasil menjadi pemimpin produk dengan inovasi yang selalu dilakukannya.

Metode penelitian yang digunakan adalah kuantitatif deskriptif. Jenis penelitian ini mendiskripsikan keadaan objek penelitian pada saat sekarang berdasarkan data dan fakta yang ada. Penelitian ini menggunakan kuesioner yang disebarkan kepada responden pengguna E-72 & 5800 XpressMusic.

Hasil penelitian yang dilakukan, menunjukkan pengukuran efektifitas fitur bagi pengguna handphone Nokia tipe E-72 & 5800 XpressMusic berdasarkan segmentasi demografis sebagian besar pengguna adalah laki-laki sebesar 72 (65%) dengan rentang usia antara 16-25 tahun sebesar 36 (33%), pendidikan terakhir SMU/SMK sebesar 62 (56%) dan berprofesi sebagai wiraswasta/pengusaha sebesar 38 (35%) dengan kisaran pendapatan Rp.3.000.000 – Rp. 4.000.000 sebesar 38 (34%). Pada faktor geografis diketahui pengguna bertempat tinggal di pinggir kota sebesar 37 (33%) yang mengetahui informasi tentang Nokia dari brosur 27 (25%). Sedangkan dari segmentasi perilaku pengguna sudah mengerti fungsi dari masing-masing fitur sebesar 47 (43%) serta merasakan manfaat sebesar 47 (43%). Pada segmentasi psikografis pengguna handphone Nokia memiliki nilai tersendiri dengan sering merekomendasikan kepada teman sebesar 50 (45%) yang menyetujui handphone Nokia memiliki kekhasan sendiri sebesar 51 (46%) dan menyukai designnya sebesar 50 (45%).

ENGLISH:

The era of globalization that occurred at the beginning of the 20th century is happening right now giving a new business opportunities and challenges for companies in Indonesia. This is reinforced with the introduction of AFTA in early 2010 that the market wide open on Indonesia, and vice versa.

The research method used is quantitative descriptive. Type of research is to describe the state of the object of research at the present time based on the data d's facts. This study used a questionnaire distributed to respondents manual E-72 & 5800 XpressMusic.

Questionnaires were given to the respondents expected to help describe the state of the subject and object of research at the present time based on the facts that appear or how it is. Implementation of descriptive research method is not limited to the collection and compilation of data, but includes the analysis and interpretation of data, in addition to all of the collected allows the key to what is observed. research that has been conducted, showing that the measurement effective features for Nokia mobile phone users type E-72 & 5800 XpressMusic which shows demographic segmentation based on the majority of users are male seebesar 72 (65%) with an age range between 16-25 years by 36 (33%), education last school / vocational school for 62 (56%) and worked as a self employed / entrepreneur for 38 (35%) with a range of income of Rp. 3 million - Rp. 4 million by 38 (34%). In geographical factors known to live in the suburbs by 37 (33%) were informed about the Nokia of the brochure 27 (25%). While the behavior of segmentation of users already understand the function of each feature by 47 (43%) and feel the benefits when using a mobile phone Nokia by 47 (43%). In psychographic segmentation is also known that users of Nokia mobile phone has value to users with frequently recommend to friends of 50 (45%) in favor of mobile phones Nokia has its own peculiarities by 51 (46%) and liked design of 50 (45%).

Item Type: Thesis (Undergraduate)
Supervisor: Slamet, Slamet
Keywords: Efektifitas; Pengguna Handphone Nokia; Effectiveness; Nokia Mobile Users
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Departement: Fakultas Ekonomi > Jurusan Manajemen
Location: 150503
Depositing User: Heni Kurnia Ningsih
Date Deposited: 28 Sep 2015 01:50
Last Modified: 28 Sep 2015 01:50
URI: http://etheses.uin-malang.ac.id/id/eprint/2073

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