Ruslan, Muhammad (2015) Analisis model bisnis TalkFusion: Studi kasus di komunitas TalkFusion Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
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Abstract
INDONESIA:
Perkembangan teknologi informasi telah menciptakan banyak terobosan-terobosan baru di segala bidang. Setiap inovasi perkembangan teknologi informasi tersebut telah banyak digunakan dan semakin memudahkan bagi para penggunanya. Ada perkembangan baru di dunia internet ini, yang terlihat sama namun sedikit berbeda yaitu .TalkFusion adalah perusahaan baru yang berdiri pada tahun 2007 yang berasal dari Negara Amerika Serikat yang bergerak di bidang Internet, produk utamanya adalah komunikasi video. TalkFusion datang ke Indonesia sekitar tahun 2012/2013, dan mulai menjalankan bisnisnya. TalkFusion booming di Indonesia sejak dua atau tiga tahun lalu. Tujuan dari penelitiasn ini adalah untuk menganalisis model bisnis yang digunakan TalkFusion sekaligus mengkaji Model bisnis tersebut secara konteks keIslaman.
Penelitian ini menggunakan penelitian penjelasan (explanation research) dengan pendekatan kualitatif dimana peneliti menjelaskan model bisnis yang dijalankan oleh TalkFusion dari hasil wawancara, kajian data dan sebagainya. Informan pada penelitian kali ini adalah dua orang Up Line dan satu orang Downline serta dua orang peserta seminar bisnis TalkFusion. Pengambilan data dilakukan dengan cara observasi langsung di lapangan, wawancara kepada informan dan kajian dokumen.
Hasil penelitian ini menunjukan bahwa model bisnis yang digunakan oleh TalkFusion ini menggunakan model bisnis Multi Level Marketing atau biasa juga disebut dengan Direct Selling atau juga sering dikenal dengan istilah network marketing. Ini dibuktikan dengan menganalisis sistem yang digunakan oleh TalkFusion yaitu membentuk sebuah jejaring yang berlevel-level.Dan hukum dari model bisnis yang dijalankan TalkFusion menurut konteks keislaman adalah mubah atau boleh, karena berdasarkan kaidah ushuliyah “al-ashlu fil mu’amalah al-ibahah hatta dallad dalilu ala tahrimiha“.
ENGLISH:
The development of information technology has created many new breakthroughs in all fields. Each innovation development of information technology has been widely used and increasingly easier for users. There are new developments in the Internet world, which looks similar but slightly different namely .TalkFusion is a new company established in 2007 which comes from the United States that engaged in the Internet, the main products are video communications. TalkFusion come to Indonesia around the year 2012/2013, and started to run the business. TalkFusion has been booming in Indonesia since the two or three years ago. The aim of this study was to analyze the business model used TalkFusion to appraise the business model in the Islamic context.
This study used explanation research with a qualitative approach where the researcher explained the business model run by TalkFusion of the interview, the data study and so on. Informants in this study was two people Up Line and one person Downline and two of seminar participants of TalkFusion business. Data collection was performed by means of direct observation in the field, to the informant interviews and review of documents.
These results indicated that the business model used by TalkFusion usedMulti Level Marketing business model or also called the Direct Selling or also commonly known as network marketing. This was evidenced by analyzing the system used by TalkFusion to establish a levels network. And the law of the business models that run by TalkFusion according to the Islamic context that was permissible or Mubah, because by rule ushuliyah "al- ashlu fil mu'amalah al-ibahah Hatta dallad dalilu tahrimiha style".
Item Type: | Thesis (Undergraduate) | ||||||
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Supervisor: | Slamet, Slamet | ||||||
Contributors: |
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Keywords: | Model Bisnis; Business Model | ||||||
Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations) | ||||||
Departement: | Fakultas Ekonomi > Jurusan Manajemen | ||||||
Depositing User: | Heni Kurnia Ningsih | ||||||
Date Deposited: | 17 Aug 2015 08:57 | ||||||
Last Modified: | 17 Aug 2015 08:57 | ||||||
URI: | http://etheses.uin-malang.ac.id/id/eprint/1508 |
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