Efektivitas penerapan program zakat, infak, dan sedekah (ZIZ) dalam meningkatkan corporate image: Studi pada BMT-MMU Sidogiri Kraton Pasuruan

Hasan, M. Nur (2013) Efektivitas penerapan program zakat, infak, dan sedekah (ZIZ) dalam meningkatkan corporate image: Studi pada BMT-MMU Sidogiri Kraton Pasuruan. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Abstract

INDONESIA:

Program kegiatan tanggung jawab sosial sangat penting diimplementasikan dalam perusahaan, karena dapat memberikan keseimbangan antara perusahaan, masyarakat, dan lingkungan. Kegiatan tanggung jawab sosial juga dapat membangun citra perusahaan (corporate image), dan dalam rentang waktu yang panjang akan membantu pertumbuhan perusahaan secara berkelanjutan.

Penelitian ini dilakukan untuk mengetahui implementasi program Zakat, Infaq, dan Sedekah (ZIS) yang dilakukan oleh BMT MMU Sidogiri, serta mengukur keefektifan penerapan program ZIS tersebut dalam meningkatkan Corporate Image BMT MMU Sidogiri.

Hasil penelitian ini menunjukkan bahwa implementasi program ZIS pada BMT MMU Sidogiri dapat meningkatkan komunikasi dan hubungan baik antara perusahaan dengan stakeholdersnya. Selain itu, penerapan program ZIS bisa dikatakan efektif dalam meningkatkan Corporate Image. Hal ini bisa dilihat dari minimnya konflik yang terjadi antara perusahaan dan masyarakat, serta meningkatnya volume penjualan produk jasa BMT MMU Sidogiri. Atas dasar itu disarankan bagi perusahaan untuk menerapkan program tanggung jawab sosial , karena dapat membantu keberlangsungan perusahaan secara berkelanjutan.

ENGLISH:

Corporate social responsibility program is very important to be implemented because it gives a balance among company, society, and environment. It also builds the corporate image and helps the company’s development on an ongoing basis for a long term.

This study aims to examine the implementation of Zakah, Infaq, and Shadaqah (ZIS) program conducted by BMT MMU Sidogiri, as well as to measure the effectiveness of its implementation in improving Corporate Image of BMT MMU Sidogiri.

The results of this study show that the implementation of ZIS program in BMT MMU Sidogiri is able to improve communication and good relationship between the company and its stakeholders. In addition, the application of ZIS program has been effective in improving corporate image. It can be seen from the lack of conflict between the company and society, as well as the increasing volume of services product sales of BMT MMU Sidogiri. Based on the case, it is suggested for the company to implement social responsibility program because it supports the sustainability of the company on an ongoing basis.

Item Type: Thesis (Undergraduate)
Supervisor: Masyhuri, Masyhuri
Keywords: Efektifitas; Zakat; Infaq; Sedekah; Corporate Image; Effectiveness; Zakah; Infaq; Shadaqah; Corporate Image
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications
Departement: Fakultas Ekonomi > Jurusan Manajemen
Location: 150502
Depositing User: Imam Rohmanu
Date Deposited: 09 Oct 2015 02:24
Last Modified: 09 Oct 2015 02:24
URI: http://etheses.uin-malang.ac.id/id/eprint/2423

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