Eksistensi pasar tradisional akibat munculnya pasar modern: Studi pada pasar tradisional Dinoyo Malang

Amin, Fasihul (2012) Eksistensi pasar tradisional akibat munculnya pasar modern: Studi pada pasar tradisional Dinoyo Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Text (Abstract: Indonesia)
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Text (References)
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Abstract

INDONESIA:

Semakin banyak bermunculannya pasar-pasar modern di wilayah Malang, membuat banyak usaha pedagang kecil tradisional mau tidak mau mengalami gulung tikar. Saat ini maraknya pembangunan pasar modern, tentu saja menjadi saingan berat para pedagang tradisional, pasalnya beberapa pasar modern selain memilih tempat yang strategis, dengan harga produk yang lebih murah serta tidak jarang juga keberadaannya berdekatan dengan jarak pasar tradisional, sehingga membuat konsumsen enggan membeli di pasar tradisional bahkan beralih ke pasar modern untuk berbelanja, hal tersebut akhirnya banyak dikeluhkan para pedagang tradisional, bahkan saat ini banyak juga yang akhirnya mengalami gulung tikar.

Tujuan penelitian ini adalah 1) untuk mengetahui perkembangan pasar modern dan pasar tradisional di Dinoyo Malang 2) untuk mengetahui dampak munculnya pasar modern terhadap jumlah pembeli dan perolehan omzet para pedagang di Pasar Dinoyo.

Penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan analisis data secara induktif. Data primer diperoleh dari Dinas Pasar, Dinas Perindustrian dan perdagangan, dan dari hasil penelitian-penelitian lain. Sedangkan, data sekunder diperoleh dari hasil wawancara secara mendalam kepada para pedagang di pasar tradisional dinoyo dan pengelola pasar dinoyo Malang.

Hasil penelitian menunjukkan bahwa 1) perkembangan pasar modern sampai tahun 2011 dalam radius 2,5 km dari Pasar Dinoyo berjumlah 40 pasar modern. Sedangkan, pasar tradisional Dinoyo tidak mengalami perkembangan dalam jumlah 2) munculnya pasar modern berdampak pada jumlah pembeli yang semakin berkurang dan menurunnya perolehan omset pedagang 50% hingga 80%.

ENGLISH:

A growing number of emerging modern markets in Malang, making many traditional small business traders inevitably out of business. Currently the rampant construction of modernmarkets, of course, became rivals traditional traders, articles inseveral markets in addition to choosing a modern vantage point ,with prices cheaper products, and not infrequently also exist adjacent to the range of the traditional markets, thus making consumers reluctant to buy in the market traditional even switch to a modern market for shopping, it eventually many traditional traders complain, even today many also end up having gone out of business.

The purpose of this study were 1) to determine the development of modern markets and traditional markets in Malang Dinoyo 2) to assess the impact of the emergence of the modern market for the acquisition of the number of buyers and traders in market turnover Dinoyo.

This study uses qualitative research approaches with descriptive and inductive data analysis. Primary data obtained from the Office of Markets, Department of Industry and trade, and the results of other studies. Meanwhile, the secondary data obtained from in-depth interviews to traders in traditional markets and market managers Dinoyo Malang.

The results showed that 1) the development of modern market to 2011 within a radius of 2.5 km from Market Dinoyo are 40 modern market. While the traditional markets Dinoyo did not develop in number 2) an impact on the modern market decline in the number of buyers and the merchant turnover 50% to 80%.

Item Type: Thesis (Undergraduate)
Supervisor: Masyhuri, Masyhuri
Keywords: Traditional Market; Modern Market; Pasar Tradisional; Pasar Modern
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management
Departement: Fakultas Ekonomi > Jurusan Manajemen
Location: Pasar Trad
Depositing User: Annas Al-haq
Date Deposited: 28 Sep 2015 05:20
Last Modified: 28 Sep 2015 05:20
URI: http://etheses.uin-malang.ac.id/id/eprint/2095

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