Respon perilaku konsumen pasar tradisional Merjosari dan pasar modern di Kota Malang

Aini, Qurratu (2014) Respon perilaku konsumen pasar tradisional Merjosari dan pasar modern di Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Abstract

INDONESIA:

Dalam perekonomian sekarang ini untuk mengadakan pertukaran atau mengukur nilai suatu produk menggunakan uang, bukan sistem barter. Jumlah uang yang digunakan dalam pertukaran tersebut mencerminkan tingkat harga dari suatu barang tersebut. Apabila harga suatu produk dipasaran adalah cukup tinggi, hal ini menandakan bahwa kualitas produk tersebut adalah cukup baik dan merek produk dibenak konsumen adalah cukup bagus dan meyakinkan, begitupun sebaliknya. Tujuan penelitan untuk mengetahui respon perilaku konsumen dan implikasi dari harga.

Adapun analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan data reduction, data display, conclusion drawing dan triangulasi. Subyek penelitian meliputi pengelola pasar tradisional merjosari, pedagang pasar, serta konsumen pasar tradisional merjosari dan pasar modern.

Hasil penelitian menunjukkan bahwa sebagian besar konsumen berbelanja di pasar tradisional Merjosari dikarnakan harga yang lebih ekonomis dibandingkan dengan harga yang ditetapkan di pasar modern, dan pasar modern memberikan dampak tersendiri terhadap penjual dan pembeli dalam memilih untuk
membelanjakan uangnya.

ENGLISH:

In today's economy for an exchange or measure the value of a product using the money instead of barter system . The amount of money that is used in the exchange rate reflects the price of an item . If the price of a product on the market is quite high , it indicates that the quality of the product is pretty good and the product brand in the minds of consumers is pretty good and convincing , and vice versa . Nowadays consumers are increasingly clever in spending money . Consumers purchase items needed in an amount according to his needs .

The analysis of the data used in this study is to use reduction data , display data , conclusion drawing and triangulation . Subjects of research include traditional Merjosari market managers, market traders, and consumer markets Merjosari traditional and modern markets.

The results of this study indicate that the majority of consumers shop at traditional markets due Merjosari more economical price than the price set in the modern market, and modern market its own impact on sellers and buyers in choosing to spend their money .

Item Type: Thesis (Undergraduate)
Supervisor: Hasan, Irmayanti
Keywords: Harga; Perilaku Konsumen; Price; Consumen Behavior
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150507 Pricing (incl. Consumer Value Estimation)
Departement: Fakultas Ekonomi > Jurusan Manajemen
Location: 150507
Depositing User: Indar Erdiana
Date Deposited: 11 Sep 2015 03:06
Last Modified: 11 Sep 2015 03:06
URI: http://etheses.uin-malang.ac.id/id/eprint/1800

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