Analisis perilaku konsumen terhadap keputusan pembelian sepeda motor Yamaha Mio GT di Kota Malang

Fauzi, Lutfi Nur (2014) Analisis perilaku konsumen terhadap keputusan pembelian sepeda motor Yamaha Mio GT di Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Abstract

INDONESIA:
Perkembangan industri dan teknologi membawa dampak begi kehidupan manusia, terutama di dunia usahan pada saat ini. pada saat ini. pada saat ini kebutuhan akan sepeda motor diaklangan konsumen menjadi suatu hal penting bagi penunjang kegiatan yang dilakukan sehari-hari. banyak produsen sepeda motor yang bersaing mendapatkan konsumen untuk dapat membeli produknya. maka peneliti ingin mengulas tentang pengaruh perilaku konsumen terhadap keputusan pemebelian sepeda motor yamaha Mio GT.

penelitian bertujuan untuk menjelaskan hubungan klausal antara perialku konsumen dan keputusan pembelian melalui hipotesis. teknik analissi data yang digunakan yakni (1) uji validasi dan reabilitas dari item-item kuesioner, (2) uji regresi linier berganda (3) uji ausmsi klasik. kemudian model regresi tersebut dilakukan pengujian hipotesis yakni secara simultan (uji F), secara parsial (uji t) dan variabel yang dominan.

berdasarkan pengujian hipotesis diperoleh bahawa secara simultan variabel perilaku konsumen mempunyai pengaruh yang cukup nyata yakni sebesar 9,221. dan apabila dilihat dari adjust R square maka variabel perilaku konsumen mempunyai pengaruh terhadap keputuan pembelian yakni sebesar 40,9%. sedangkan berdasarkan uji t (secara parsial) semua variabel ebrpengaruh terhadap keputusan pembelian. dilihat dari koefisien regresi B maka dapat disimpulkan bahwa komponen variabel perilaku konsumen yang dominan mempengaruhi keputusan pemeblian adalah variabel kelas sosial yakni sebesar 0.321. atas daras hasil penelitian disarankan konsumen dalam mempergunakan produk tidak melampaui batas kewajaran, dalam islam kita di perbolehkan menikamati benda-benda yang abik dan hala dalam kehidupan. jadi kita diperbolehkan emmanfaatkan produk, sejauh kita memanfaatkan produk secara positif.

ENGLISH:

the development of industri and technology had implications for human life, especially in the bussines world today. at this time the need for motorcycle among consumers become an important thing to support activities performed daily. many motorcycle manufacturers competing to get consumers to buy their products. the researchers wanted to rivew in the influence of consumer behavior on purchase decisions Yamaha Mio motorcycle GT.

this study aims to describe the relationship between consumer behavior clause and purchasing decisions through hypothesis testing. data analysis techniques used are (1) the vilidity an reliability of the questionnaire items (2) multiple linear regression (3) test the classical assumptions. then the regression model testing the hypothesis that simultaneous (test F), partial (t test) and the dominant variable.

besed on the hypothesis testing is obtained that simultaneously have variables influence consumer behavior which is equal to 9.221 real enough. and when seen from the R-square adjust variable consumer behavior has an influence on the purchasing decisions 40.9%. meanwhile, besed on t thes (partially) all variables affect the purchase decision is the social class variable which is equal to 0.321. on the basis of the results of the study suggested the consumer in using the product do not exceed reasonable limits, in islam, we are allowed enjoy the good things in life an lawdul. so we are allowed to take advantage of the product, as far as we take advantage of the product positively.

Item Type: Thesis (Undergraduate)
Supervisor: Al-Idrus, Salim
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl. Strategy and Customer Relations)
Departement: Fakultas Ekonomi > Jurusan Manajemen
Depositing User: Imam Rohmanu
Date Deposited: 30 Jul 2015 03:24
Last Modified: 30 Jul 2015 08:41
URI: http://etheses.uin-malang.ac.id/id/eprint/657

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