Implementasi corporate social responsibility (CSR) PT HM Sampoerna Tbk. berdasarkan global reporting initiative dan dalam perspektif Islam dan dampaknya terhadap peningkatan perekonomian masyarakat

Aristyawati, Nuril (2012) Implementasi corporate social responsibility (CSR) PT HM Sampoerna Tbk. berdasarkan global reporting initiative dan dalam perspektif Islam dan dampaknya terhadap peningkatan perekonomian masyarakat. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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Abstract

Corporate Social Responsibility (CSR) dapat dipandang sebagai aset strategis dan kompetitif bagi perusahaan di tengah iklim bisnis yang makin sarat kompetisi. Tidak sedikit pelaksanaan CSR hanya sekedar simbolis untuk menjaga dan mendongkrak citra perusahaan di mata karyawan dan di mata masyarakat. Tidak ada standart tertentu yang dianggap terbaik dalam menjalankan aktivitas CSR. PT. HM Sampoerna Tbk. “Sampoerna” memiliki program CSR untuk masyarakat sekitar serta mitra kerjanya, program tersebut tidak sekedar simbolis atau pencitraan tetapi bertujuan untuk meningkatkan kondisi hidup di lingkungan tinggal dan kerja para karyawannya. Dalam penelititan ini, peneliti akan menjawab masalah mengenai kinerja CSR Sampoerna berdasarkan indikator GRI dan dalam perspektif Islam dan dampak kinerja CSR Sampoerna dalam meningkatkan perekonomian masyarakat.

Metode penelitian yang digunakan adalah kualitatif deskriptif. Dalam penelitian ini data primer diperoleh dari hasil wawancara dan pengamatan secara langsung kegiatan yang dilakukan oleh anggota bimbingan atau binaan CSR PT. HM Sampoerna Tbk. Dan data pendukung penelitian ini diperoleh dari dokumen- dokumen, catatan, laporan, serta arsip kegiatan CSR PT. HM Sampoerna Tbk. Dalam perspektif Islam peneliti menggunakan Islamic Position in Corporate Social Responsibility Continuum sebagai panduan dalam menetapkan posisi CSR PT. HM Sampoerna Tbk.

Hasil penelitian menunjukkan, hampir semua indikator dalam GRI diungkapkan dalam Laporan Tahunannya. Berdasarkan perspektif Islam, dilihat dari tabel Islamic Position in Corporate Social Responsibility Continuum, CSR Sampoerna berada pada Level 4, artinya Sampoerna memenuhi tanggung jawab sosial nya, termasuk filantropi atau altruistik. Kegiatan pelatihan CSR Sampoerna memiliki dampak positif terhadap kesejahteraan Sosial Ekonomi keluarga dan kemampuan beribadah anggota pelatihan CSR Sampoerna, dengan meningkatnya perekonomian keluarga, maka informan anggota pelatihan CSR Sampoerna memilki lebih banyak kesempatan untuk beribadah, terutama dalam bentuk beramal atau sedekah.

ENGLISH:

Corporate Social Responsibility (CSR) can be viewed as a strategic and competitive asset for the company in the business climate that is increasingly full of competition. Not least the implementation of CSR is merely a symbolic to maintain and boost the company's image in the eyes of employees and the public. No specific standards are considered the best in carrying out CSR activities. PT. HM Sampoerna Tbk. "Sampoerna" has a CSR program for the local community and its partners, the program is not merely symbolic or imaging, but aims to improve living conditions in the environment of its employees live and work. In this research, researchers will answer the problem of the CSR performance of Sampoerna by GRI indicators and the perspective of Islam and the impact of CSR performance of Sampoerna in increasing the community's economy.

The method in this research is qualitative descriptive. In this study, the primary data obtained from interviews and direct observation of the activities carried out by members of the CSR guidance or target of PT. HM Sampoerna Tbk. The supporting data in this study obtained from the documents, records, reports, and archives of CSR activities PT. HM Sampoerna Tbk. In the Islamic perspective, researcher used Islamic Position in Corporate Social Responsibility Continuum as a guide in determining the position of CSR PT. HM Sampoerna Tbk.

The results showed that almost all the indicators in the GRI disclosed in Annual Reports. Based on the Islamic perspective, seen from the table Islamic Position in Continuum of Corporate Social Responsibility, CSR of Sampoerna is at Level 4, it means that Sampoerna fulfilling its social responsibilities, including philanthropic or altruistic. Sampoerna CSR training activities has a positive impact on socio-economic well-being of families and ability to serve members of the CSR training of Sampoerna, with the increase in the family economy, so the training member of Sampoerna CSR have more opportunities for worship, especially in the form of charity or alms.

Item Type: Thesis (Undergraduate)
Supervisor: Djalaluddin, Ahmad
Keywords: Global Reporting Initiative (GRI); Corporate Social Responsibility (CSR); Islamic Corporate Social Responsibility
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150303 Corporate Governance and Stakeholder Engagement
Departement: Fakultas Ekonomi > Jurusan Manajemen
Location: 150303
Depositing User: Annas Al-haq
Date Deposited: 28 Sep 2015 05:22
Last Modified: 28 Sep 2015 05:22
URI: http://etheses.uin-malang.ac.id/id/eprint/2100

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