Items where Author is "Fathoni, Rizal"
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Thesis
Fathoni, Rizal (2007) Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Konsumen pada Handphone Nokia: Survey di Distributor Nokia PT Bimasakti Usindo Persada (BUP) Cabang Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.