Politeness strategies used in “Beauty and the Beast” movie

ENGLISH:

Politeness strategy is important for human being because it can make harmonious interactions. This research deals with the uses positive politeness in the “Beauty and the Beast” movie. The aims of this research are: (1) to identify out the types of positive politeness strategies used in “Beauty and the Beast” movie, (2) to identofy the factors which influence the use of positive politeness strategies in “Beauty and the Beast” movie, and (3) to explain the character's response when receiving positive politeness expressions from their interlocutors.

This research uses descriptive qualitative method to analyze of all research questions. Then, in the results of findings and analysis it can be concluded that there are 32 data of positive politeness strategies finds in “Beauty and the Beast” movie. This study finds 12 out of 15 types of positive politeness strategies applied in the movie based on Brown and Levinson’s (1987) theory, those are: (1) notice, (attend to hearer’s interest, wants, need, and goods) there are six data, (2) exaggerate (interest, approval, sympathy which hearer) there are four data, (3) intensify interest to the hearer in the speaker’s contribution there is one data; (4) use in-group identity markers there are five data, (5) seek agreement there are three data, (6) avoid disagreement there are two data, (7) presuppose, raise, or assert common ground there are four data, (8) offer and promise there are two data, (9) include both the speaker and hearer in the activity there are two data, (10) give or ask for reasons there is one data, (11) assert reciprocal exchange there is one data, and (12) give gift to hearer (goods, sympathy, understanding, and cooperation) there are two data.

This research also finds the factors which influence the use positive politeness strategies in “Beauty and the Beast” movie based on Brown and Levinson’s (1987) theory, those are: (1) relative power factor, (2) social distance factor, and (3) size imposition factor. The last discussion of positive politeness used in the “Beauty and the Beast” movie, this research also show the compliment response when received positive politeness expression from their interlocutors based on Holmes’s (1988) theory, those are: (1) accept, (2) avoid, and (3) reject.

INDONESIA:

Strategi kesopanan penting bagi manusi, karena dapat membawa keharmonisan berinteraksi. Penelitian ini tentang pengunaan kesopanan positif dalam “Beauty and the Beast” movie. Tujuan dari penelitian ini adalah: (1) untuk mengidentifikasi jenis-jenis strategi kesopanan positif yang digunakan dalam film Beauty and the Beast, (2) untuk mengidentifikasi faktor-faktor apa yang digunakan dalam film “Beauty and the Beast” (3) untuk menjeleaskan tanggapan karakter ketika menerima ekpresi kesopanan positif dari lawan bicara mereka.

Kajian penelitian ini mengunakan rancangan penelitian deskriptif kualitatif untuk menganalisis semua pertanyaan penelitian. Pada hasil temuan dan analysis, penelitian ini menemukan 32 data strategi kesopanan positif dalam film “Beauty and the Beast” berdasarkan theory dari Brown and Levinson (1987), yaitu: (1) memperhatikan minat, keinginan, kelakuan, dan barang-barang lawan tutur, (2) melebih-lebihkan rasa ketertarikan, persetujuan dan simpati terhadap lawan tutur, (3) meningkatkan rasa tertarik terhadap lawan tutur, (4) menggunakan penanda yang menunjukkan kesamaan diri atau kelompok, (5) mencari persetujuan lawan tutur, (6) menghindari pertentangan lawan tutur, (7) mempresuposisikan atau menimbulkan persepsi sejumlah persamaan penutur dan lawan tutur, (8) membuat penawaran janji, (9) berusaha melibatkan lawan tutur dan penutur salam satu keinginan, (10) memberikan dan meminta alasan, (11) menawarkan suatu tindakan timbal balik, dan (12) memberikan rasa simpati lawan tutur.

Penelitian ini juga menemukan faktor-faktor yang mempengaruhi pengunaan kesopanan positif dalam film bedasarkan teori Brown & Levinson (1978), yaitu: (1) peringkat kekuasaan antara penutur dan lawan tutur, (2) rentangan social antara penutur dan lawan tutur, dan (3) peringkat beban dari tindakan. Pada pembahasan yang terakhir dari strategi kesopanan positif dalam film “Beauty and the Beast”, penelitian ini juga menunjukan respon pujian ketika menerima ekspresi kesopanan positif dari lawan bicara mereka berdasarkan teori Holmes (1988), yaitu: (1) menerima, (2) menolak, dan (3) mengelak.