Rahma, Syafrida Aprilia (2014) Pengaruh dimensi kualitas produk terhadap keputusan pembelian: Studi kasus pada konsumen pengguna Yamaha Mio Kab.Lamongan. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
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Abstract
INDONESIA:
Persaingan yang semakin ketat mendorong perusahaan agar lebih kreatif dan inovatif terhadap produk yang ditawarkan. Perbaikan kualitas produk secara terus-menerus merupakan salah satu cara yang dilakukan oleh peruasahaan agar tetap bertahan dan diminati konsumen. Kualitas produk yang ingin dipenuhi perusahaan harus dilihat dari sudut pandang konsumen, sebab konsumen merupakan hal terpenting yang harus diperhatikan dalam merancang suatu sistem dan manajemen baru, selain itu konsumen merupakan pasar sasaran bagi produk yang dihasilkan perusahaan sehingga keinginan dan selera konsumen adalah syarat utama bagi kelangsungan hidup perusahaan. Hal tersebut ditujukan untuk memenuhi keinginan pasar dan motivasi bagi perusahaan agar selalu mempehatikan kualitas produknya
Penelitian ini merupakan penelitian kuantitatif, dengan mengunakan data primer dan sekunder. Model analisis mengunakan uji asumsi klasik terdiri dari uji multikolinearitas, uji heterokedastisitas, uji autokorelasi dan uji normalitas. Dilanjutkan dengan uji hipotesis mengunakan uji f (simultan), uji t (parsial)
Hasil penelitian menunjukkan bahwa, dimensi kualitas produk yang terdiri dari kinerja (X1), keistimewaan (X2), keandalan (X3), konformasi (X4), daya tahan (X5), kemampuan pelayanan (X6), estetika (X7), dan kualitas yang dirasakan (X8) secara simultan dan parsial berpengaruh signifikan terhadap keputusan pembelian (Y).
ENGLISH:
Increasingly fierce competition to encourage companies to be more creative and innovative to the products offered. Improvement of product quality on an ongoing basis is one way in which the company to survive and consumer demand. Quality products that met the company wants to be seen from the perspective of the consumer, because the consumer is the most important thing that must be considered in designing a new management system and, in addition to the consumer is the target market for the products produced by the company so desires and tastes of consumers is a key condition for the survival of life companies. It is intended to meet the market demand and motivation for companies to always pay attention to the quality of its products
This research is a quantitative study, by using primary and secondary data. Analysis model using the classical assumption test consists of a test multicollinearity, heteroscedasticity test, autocorrelation test and the test for normality. Followed by hypothesis testing using test f (simultaneous), t test (partial)
The results showed that, the dimensions of the quality of the product consists of performance (X1), privilege (X2), reliability (X3), conformation (X4), durability (X5), the ability of services (X6), aesthetics (X7), and quality perceived (X8) simultaneously and partially significant effect on purchasing decisions (Y).
Item Type: | Thesis (Undergraduate) |
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Keywords: | Dimensi Kualitas Produk; Keputusan Pembelian; Quality Dimensions Product; Purchase Decision |
Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development |
Departement: | Fakultas Ekonomi > Jurusan Manajemen |
Depositing User: | Ratih Novitasari |
Date Deposited: | 31 Jul 2015 14:55 |
Last Modified: | 31 Jul 2015 14:55 |
URI: | http://etheses.uin-malang.ac.id/id/eprint/727 |
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