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Ningsih, Nikken Nur Fanydia (2023) Pengaruh content marketing, viral marketing, dan bandwagon effect terhadap keputusan pembelian dengan perilaku konsumtif sebagai variabel intervening: Studi pada generasi Z pengguna TikTok Shop di Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.

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