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Sucahyo, Puguh Dwi (2018) Penerapan Segmenting, Targeting, dan Positioning (STP) produk roti pada Citra Kendedes Cake and Bakery: Studi kasus di Citra Kendedes Cake and Bakery Cabang Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.