Items where Author is "Ni'mah, Ziadatun"
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Thesis
Ni'mah, Ziadatun (2024) Pengaruh diversity product, tagline, dan store atmosphere terhadap impulsive buying melalui positive emotion sebagai variabel mediasi: Studi pada customer gen Z dan milenial produk Mr. DIY di Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.