Items where Author is "Maulyda, Zuhairini"
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Thesis
Maulyda, Zuhairini (2017) Pengaruh Electronic Word of Mouth (EWOM) terhadap purchase intention melalui brand image sebagai variabel intervening: Studi kasus pada Oppo smartphone di Indocell Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.