Implicatures used by sellers and buyers in Blimbing Market Malang

ABSTRACT

Implicature is a part of discourse analysis study that concerns with implied meaning that is inferred from an utterance or words, but it is not a condition for the truth of utterance or words. It refers to implied meaning in conversation which can be understood though not directly expressed.

This study focuses on analyzing the utterances of sellers and buyers in Blimbing market Malang when they were doing transaction in the moming and in the afternoon based on Grice’s theory of implicature.

Based on that background, the research on implicatures used by sellers and buyers in Blimbing market malang was conducted with the following problems: (1) what types of implicature are used by sellers in Blimbing market Malang, (2) how implicatures are used by sellers in Blimbing market Malang.

This research was done using descriptive qualitative method based on Grice’s theory of implicature. The data were in the forms of conversations done by sellers and buyers in Blimbing market Malang.

The subjects of this research were fish and meat sellers and their consumers in Blimbing market Malang. The fish and meat sellers are namely Mr Leo was 46 years old (fish seller) and Mrs.Tan Suin was (meat seller) 43 years old (meat seller). The consumers are namely Mrs.Su’ay was 26 years old, Mr.Yanto was 28 years old, Mrs.Wiwik was 35 years old, Mr.Sulistyawan was 30 years old, Mr.Suyono was 26 years old, Mrs.Shin Suwa was 50 years old, Mrs.Sulastri was 35 years old, Mrs.Sulistiana was 38 years old, Mr.Hendro was 43 years old, Mr.Budi was 42 years old, Mrs.Rateh was 29 years old.

The findings covering the formulated research questions are as follows. First, types of implicatures used by sellers and buyers in Blimbing market Malang. Conventional implicature were used by fish and meat sellers and their consumers when they thought that their utterances were needed to be asserted by a lexical item’s agreed meaning, such as so, but, however, therefore, and so on. Its aims were to show their attention implicitly although it was not conveyed as required as possible, be brief, but it did not rise misinterpretation. Furthermore, the fish and meat sellers used generalized conversational implicature when they thought that their utterance was clear, be brief, not ambiguous for their consumers and it did not depend on a specific context and vice versa. Otherwise, when their utterance depended on a specific context, they used particularized conversational implicature. Second, those implicatures were done by fish and meat sellers and their consumers in Blimbing market Malang by using certain ways, such as irony, personification, hyperbole, metaphora, and so on. Its aims were to influence the buyers, to reject or receive the cure, and so on.

Based on those findings, it is recommended for the future studies that they might have similar researches with different perspectives such as speech acts used by the sellers and buyers in the market, an analysis on hedging and flouting maxims used by sellers and buyers in the market, and so on.