Deixis on economy and business section of Tempo Magazine

ABSTRACT

This study is focused on analyzing the ‘Economy and Business’ section of Tempo magazine using deixis theory of Stephent c. Levinson. Deixis is a part of discourse analysis study and concerned with meaning inferred from an utterance or sentence. Deixis makes discourse easier and more effective in giving a means to pass more information in less time. ‘Economy and Business’ is one of sections of Tempo magazine and often conveyed implicitly. Based on that background, the research on deixis used in the ،Economy and Business’ section of Tempo magazine was conducted with the problem “How is the deixis expressed on “Economy and Business” section of Tempo magazine?”.

This research was conducted using descriptive qualitative method, because the data of this study are in the forms of utterances or words of “Economy and Business” section of Tempo magazine published from January Ist to 31st, 2006 based on Levinson theory.

The result of the study shows four kinds of deixis, namely person, place, time and discourse deixis. The first person deixis is used when journalist wants to show the speaker who produces the utterance in “Economy and Business” section. Place deixis are used to describe a location relative to the location of participant in speech event, as well as have been shown in the context. Time deixis is used, to point the certain ' period of time when journalist shows the utterances used by the speaker and also the time of an event. In addition, discourse deixis is used to refer to some portion of discourse that contains the utterance as a signal and its relation to surrounding text. Among the four types of deixis, two of them are mostly used, namely time and discourse deixis. Because the words on “Economy and Business” section of Tempo magazine mostly include of time and discourse deixis.

Based on the findings, it is suggested to the journalist to consider the words or utterances that will be presented in the headlines in order that the inference being . conveyed is easily understood by the readers. In addition, it is also recommended for other researchers to investigate other areas, such as spoken language, telecommunication media, and also in field research. For example, daily conversation, dialect TV news, etc.