Ainy, Sofya (2002) A Semantic study on Slogan used in Avon Brochures. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
Text (Fulltext)
97380244.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (1MB) | Request a copy |
Abstract
ABSTRACT
Advertisement is phenomenon of language found in society. It is also a form of communication in which the audience (readers) can be persuaded to buy or, at least, be informed of the product or service being advertised. In order that the readers understand and act as intended the advertisers must convey their ideas clearly and provocatively. Moreover, the effectiveness of advertisement is determined by selection of appropriate words, which are arranged into phrases and sentences to constitute the discourse of advertisement. AVON is one of cosmetic companies, which promotes the product by using advertisements especially brochures. This study aims at describing the implied meanings stated in AVON slogan, so that the theory of semantic is used in this research. It is to discuss the implied meanings of product slogan that published in January 2000 in to December 2001. There are 24 brochures and 26 slogans.
In order to attain these aims a content analysis with descriptive qualitative approach is used. AVON brochure as the data source; it has been brochures in January 2000 in to December 2001 edition. There were 24 brochures and 26 slogans. The key or main instrument of this study is the writer herself, because she spends a great deal about the product that make the consumers understand about the message in AVON slogan. In this study the researcher decided to use data sources triangulation, because the convergence of data was taken from multiple data sources procedures. Collecting AVON brochures, reading and selecting the advertisement and classifying the slogans are the processes to get the data. Analyzing the data by answering the questions and deriving the conclusion are the steps to answer the research problems.
After analyzing the data based on the implied meaning by using semantic theory the writer found that the focus of AVON slogan are related to human being. The words used in every slogan are related to the characteristics of the product and the user of that product. The kinds of meaning used in AVON slogan can be classified into utterance-meaning and discourse-meaning.
Eventually, the writer suggests that this study can enrich the understanding of advertisement slogans, because it studying how persons respond to words and other symbols. It is hoped can give alternatives sources for English teachers, advertisement writers and future researchers.
Item Type: | Thesis (Undergraduate) |
---|---|
Supervisor: | Susilowati, Meinarni |
Keywords: | Semantic Study on Slogan |
Departement: | Fakultas Humaniora > Jurusan Bahasa dan Sastra Inggris |
Depositing User: | Meirisa Anggraeni |
Date Deposited: | 09 Jan 2024 10:03 |
Last Modified: | 09 Jan 2024 10:03 |
URI: | http://etheses.uin-malang.ac.id/id/eprint/60566 |
Downloads
Downloads per month over past year
Actions (login required)
View Item |