Arizal, Farih (2012) Presupposition analysis on language of Advertisement in Highend Teen Magazine. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
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Abstract
ABSTRACT
This research investigates the types of presupposition and the use of presupposition in fashion column of advertisement in HighEnd Teen magazine. Aims of the research are to find out the types of presupposition and how the presupposition is used in fashion column of advertisement in HighEnd Teen magazine. By using presupposition expression, a writer and a reader of advertisement can assume an intended meaning of the advertisement. Such as in fashion column of advertisement in HighEnd Teen magazine, it represents some types of presupposition.
To answer the problem, the researcher uses Yule‟s theory about types of presupposition. There are six types of presupposition; existential, factive, lexical, structural, non-factive, and counter factual presupposition, to conduct the research. Methodologically, the researcher exerts descriptive qualitative study as the research design. The data are collected from the fashion column of advertisement in HighEnd Teen magazine in edition of August and September. Then the data are analyzed by applying Yule‟s theory about types of presupposition.
From the analysis, the findings proves that the advertisement of HighEnd Teen Magazine in Fashion column uses mostly existential presupposition and lexical presupposition, factive presupposition, and also in structural presupposition.Existential presupposition is usually triggered with the definite noun phrase, possessive and proper name. Factive presupposition is an assumption that information stated after certain words. Lexical presupposition is made in form of the sentence with asserted meaning. And structural presupposition is used in question form to presuppose the statement expression.
Based on the findings above, it is suggested to all of the writers and readers of advertisement to consider the presupposition types in using and understanding any form of advertisement. In order the advertisement has implied communication in mind of the writer and reader of advertisement.
Item Type: | Thesis (Undergraduate) | ||||||
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Supervisor: | Rohmah, Galuh Nur | ||||||
Contributors: |
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Keywords: | Presupposition; Language of Advertisement | ||||||
Departement: | Fakultas Humaniora > Jurusan Bahasa dan Sastra Inggris | ||||||
Depositing User: | Moch. Nanda Indra Lexmana | ||||||
Date Deposited: | 21 Feb 2023 11:21 | ||||||
Last Modified: | 21 Feb 2023 11:21 | ||||||
URI: | http://etheses.uin-malang.ac.id/id/eprint/47044 |
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