Techniques of persuasion used in advertisements presented by SCTV presenters

This research examines techniques of persuasion used by SCTV presenters. This research involves advertisements and SCTV presenters. The data is obtained from advertisements presented by SCTV presenters by using English language while most of the consumers use Indonesian language.

The data are analyzed descriptively depend on the techniques of persuasion used in advertisements presented by SCTV presenters by exploring Keraf and Renkema theories. The kinds of techniques of persuasion are indicated from the advertisements sentences used by SCTV presenters. However, the kinds of techniques of persuasion used by SCTV presenters are indicated not only by the creativeness of the advertisers in choosing the words to save the time and price but also the usage of an idol as the spokes person to attract the consumers’ attention. The findings of the researcher showed that most of English language in advertisements used by SCTV presenters are; suggestion, rationalization, identification and conformity techniques. On the other hand, the researcher founds source and receiver techniques in Renkema theory and also the modes of persuasion; personal character, put the audiences into a certain frame of mind, and shows the evidences.

Finally, the researcher hopes that this research can give a contribution for the next researchers who are interested in the techniques of persuasion research by using other theories that more complete and better.