The Associative Meaning in The Headlines of The Jakarta Post

ABSTRACT

Meaning is the idea or concept that can be transferred from the mind of the speaker to the mind of the hearer by embodying them as it were in the form of one language or another. Associative meaning is the sense associations that are not part of a world’s basic meaning and have variants meaning based on individual experience or the context of sentences. The Jakarta Post is daily newspaper presenting news in English language in Indonesia. Headline is the important part of newspaper that is written at the beginning of news broadcast.

In this study, the researcher uses the descriptive qualitative method because the writer attempts to arrive at a rich description of words, phrases or sentences in the headlines of The Jakarta Post that needs to find the answer based on the research problems. In this thesis, the writer analyzes many types of associative meaning that is used in the headlines of The Jakarta Post and how are
the associative meaning used in the headline of The Jakarta Post during 1st up to
25th April 2008.

In this analysis the researcher presents five types of associative meaning that is used in the headlines of The Jakarta Post, such as connotative meaning is what is communicated by virtue of what language refers to, stylistic meaning is what is communicated of the social circumstances of language use, affective meaning discussed about what is communicated of the feelings or attitudes of the speakers, reflected meaning explains on what is communicated through association with another sense of the same expression, collocative meaning talks about what is communicated through association with words which tend to occur in the environment of another word.

Besides, this analysis shows that the associative meaning is used by bringing the experience (mental understanding) and expressions of human though and feeling or emotion of word in the headlines of The Jakarta Post.

The result of this study shows that associative meaning consist of five types that occurs in those headlines of The Jakarta Post during 1st- 25th April 2008.Each of types show the various forms of sentence and give their own definitions based on what is the type talked about. Finally, the researcher hopes that this analysis gives advantages to the next researchers as their references or as the data supporting.