Pengaruh employer branding, reputasi perusahaan, dan website recruitment terhadap minat melamar kerja mahasiswa perguruan tinggi negeri Kota Malang di PT Bank Syariah Mandiri

INDONESIA:

Penelitian tentang minat melamar kerja sudah banyak dilakukan sebelumnya. Beberapa penelitian tersebut menghasilkan bahwa variabel–variabel yang berpengaruh terhadap minat melamar kerja adalah employer branding, reputasi perusahaan, website recruitment,akan tetapi dalam hasil penelitian tersebut terdapat ketimpangan yang menyebutkan bahwa reputasi perusahaan dan website recruitment tidak berpengaruh terhadap minat melamar kerja, sehingga perlu dilakukan penelitian kembali untuk menjawab rumusan masalah terkait dengan pengaruh employer branding,reputasi perusahaan dan website recruitment terhadap minat melamar kerja. Tujuan penelitian ini adalah untuk mengetahui pengaruh employer branding, reputasi perusahaan, dan website recruitment terhadap minat melamar kerja mahasiswa Perguruan Tinggi Negeri Kota Malang di PT Bank Syariah Mandiri.

Penelitian ini dilakukan pada mahasiswa Perguruan Tinggi Negeri Kota Malang dengan populasi sebanyak 102,290 orang, dengan sampel responden sebanyak 99 orang. Metode penentuan sampel menggunakan metode simple random sampling. Pengumpulan data pada penelitian ini dilakukan melalui observasi, wawancara, dan kuesioner. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, pengujian hipotesis dalam penelitian ini menggunakan Partial Least Square (PLS) versi 3.2.9.

Hasil penelitian menunjukkan employer branding dan reputasi perusahaan memiliki pengaruh positif dan signifikan terhadap minat melamar kerja, sedangkan website recruitment memiliki pengaruh negatif dan signifikan terhadap minat melamar kerja.

ENGLISH:

Research on intention to apply has been done before. Some of the research that resulted in that the variables - variables that influence on intention to apply is employer branding , reputation of the company , the website recruitment , will be but the results of the study are contained inaccuracies which said that the reputation of the company and website recruitment no effect on intention to apply, so it needs to do research back to answer the formulation of the problems associated with the effect of employer branding, reputation of the company and website recruitment against intention to apply to PT Syariah Mandiri Bank. The purpose of this study was to determine the effect of employer branding, company reputation, and website recruitment on intention to apply in PT Syariah Mandiri Bank.

The researcher conducts this study at the Malang state collage students, the population in the study subjects was 102,290 people with a sample of respondents as many as 99 people. The method of determining the sample using simple random sampling method. Data collection in this study was carried out through observation, interviews, and questionnaries. The approach that is used in research this is the approach of quantitative , testing the hypothesis in research is using Partial Least Square (PLS) version 3.2.9.

Results of the study show the employer branding and reputation of the company has influence positively and significantly to intention to apply, while the website recruitment has influence negatively and significantly against intention to apply.