Nadzirummubin, Muchamad (2019) Pengaruh Store Atmosphere terhadap kepuasan konsumen di mediasi oleh keputusan pembelian pada toko buku Togamas Cabang Kota Malang. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
|
Text (Fulltext)
15510025.pdf - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (2MB) | Preview |
Abstract
ABSTRAK
Kepuasan konsumen menjadi salah satu tolak ukur keberhasilan toko. Kepuasan konsumen dapat ditingkatkan melalui store atmosphere. Semakain baik store atmosphere yang dimiliki toko, maka semakin tinggi pula kepuasan yang dirasakan oleh konsumen. Selain store atmosphere, keputusan pembelian juga mampu meningkatkan kepuasan konsumen, dikarenakan kepuasan konsumen bisa didapatkan setelah melakukan keputusan pembelian. Penelitian ini bertujuan untuk menganalisa dan menguji pengaruh store atmosphere terhadap kepuasan konsumen dengan keputusan pembelian sebagai variabel mediasi.
Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis explanatory research. Sampel dari penelitian ini sebanyak 120 responden. Data dikumpulkan melalui kuesioner kemudian dianalisis menggunakan pendekatan Partial Least Square (PLS).
Hasil analisis menunjukkan bahwa store atmosphere memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Dan keputusan pembelian mampu menjadi variabel mediasi dari hubungan store atmosphere ke kepuasan konsumen.
ABSTRACT
Consumer satisfaction is one measure of store success. Consumer satisfaction can be improved through store atmosphere. As well as the store atmosphere that the store has, the higher the satisfaction felt by consumers. In addition to store atmosphere, purchasing decisions are also able to increase customer satisfaction, because customer satisfaction can be obtained after making a purchase decision. This study aims to analyze and test the effect of store atmosphere on consumer satisfaction with purchasing decisions as a mediating variable.
The approach used in this study is quantitative with the type of explanatory research. The sample from this study were 120 respondents. Data collected through questionnaires were then analyzed using the Partial Least Square (PLS) approach.
The results of the analysis show that store atmosphere has a significant influence on consumer satisfaction. And purchasing decisions can be a mediating variable of store atmosphere relations to consumer satisfaction.
Item Type: | Thesis (Undergraduate) | ||||||
---|---|---|---|---|---|---|---|
Supervisor: | Al Idrus, Salim | ||||||
Contributors: |
|
||||||
Keywords: | store atmosphere; kepuasan konsumen; keputusan pembelian; consumer satisfaction; purchasing decisions | ||||||
Departement: | Fakultas Ekonomi > Jurusan Manajemen | ||||||
Depositing User: | Heni Kurnia Ningsih | ||||||
Date Deposited: | 22 Jun 2020 09:53 | ||||||
Last Modified: | 21 Mar 2023 11:43 | ||||||
URI: | http://etheses.uin-malang.ac.id/id/eprint/15489 |
Downloads
Downloads per month over past year
Actions (login required)
![]() |
View Item |