Pusat pemasaran perangkat multimedia

INDONESIA:

Pusat Pemasaran Perangkat Multimedia adalah tempat untuk melakukan perdagangan sebagai kegiatan utama untuk melancarkan arus barang dan jasa di bidang multimedia berupa alat-alat perlengkapan multimedia di Kota Malang. Perancangan bangunan ini dikarenakan kecenderungan masyarakat Kota Malang hanya mengenal counter yang mempunyai nama (terkenal) dan mengandalkan event pameran yang hanya dilaksanakan pada saat-saat tertentu, sehingga dibutuhkan tambahan fasilitas umum yang dapat mewadahi aktivitas perdagangan perangkat multimedia yang modern sekaligus sebagai sarana untuk memperkenalkan kemajuan teknologi multimedia kepada masyarakat.

Metode kajian dari rancangan ini meliputi metode pengumpulan data dengan cara studi literatur yang berkaitan dengan tema dan obyek rancangan. Perancangan pusat pemasaran perangkat multimedia mengambil tema high tech architecture sehingga menggunakan karakteristiknya sebagai dasar perancangan. Konsep yang digunakan mengacu pada perpaduan antara teori Jencks dan pemikiran arsitek Norman Foster yaitu representasi citra hi-tech architecture. Beberapa kriteria tersebut antara lain Celebration of Process, Inside-out, Optimistic Confidence in Scientific Culture, Transparancy-Layering-Movement, Bright Flat Colouring, A Lightweight Fillgree of Tensile Members. Berdasarkan kriteria tersebut, maka dalam perancangan bangunan menerapakan struktur cangkang dengan rangka baja serta kombinasi lapisan aluminium dan kaca pada dinding. Fasad dan denah didesain mengikuti pola pergerakan dan interior didukung oleh teknologi sensor serta smart lighting berbasis LED.

ENGLISH:

Multimedia Devices Marketing Center is the place to conduct trade as the main activity to smooth the flow of goods and services in multimedia form of the means of multimedia equipment in the city of Malang. The design of this building because of the tendency of Malang people only recognize the counter that has a name (famous) and rely on the only exhibition event held at certain times, so that additional needed public facilities that can accommodate the trading activity of modern multimedia devices as well as a means to introduce progress multimedia technology to the public.

Method of study of this design include methods of data collection by way of literature study related to the theme and design objects. Design center marketing multimedia device takes the theme of high-tech architecture that uses its characteristics as a basis for design. The concept is used referring to the blend of theory and thinking Jencks architect Norman Foster is the representation of the image of hi-tech architecture. Some criteria include Celebration of Process, Inside-out, Optimistic Confidence in the Scientific Culture, Transparency-Layering-Movement, Bright Flat Colouring, A Lightweight Fillgree of Tensile Members. Based on these criteria, then in applying building design shell structure with steel frame and a combination of layers of aluminum and glass on the wall. Facades and floor plans are designed to follow the pattern of movement and the interior is supported by the smart sensor technology and LED-based lighting.