Izzah, Aqidatul (2018) Strategic rhetorical device on Asian Halal Tourism brochures. Undergraduate thesis, Universitas Islam Negeri Maulana Malik Ibrahim.
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Abstract
ENGLISH:
This study investigated the strategic rhetorical devices on Asian Halal tourism brochures. There is one problem which is analyzed in this study. It is how the strategic rhetorical devices are used on Asian Halal tourism brochures. The study used descriptive qualitative design because the data were taken and interpreted based on words, phrases and sentences. The data were taken from the words and sentences that written on the Asian Halal tourism brochures. Then, the data were identified and analyzed based on the theory of rhetorical devices on strategy proposed by Brendan Mcguigan (2007). The researcher was interested in analyzing Asian Halal tourism brochures because of the development Muslim friendly tourism whether in Islam countries or non-Islam countries. The selected brochures were the top four brochures from non-Islam country that offering Halal tourism, those are South Korea, Japan, Thailand, and Philippines. It aims to help Muslim to get information about Muslim friendly destination in non-Islam countries.
The result of this study showed that not all of rhetorical devices on strategy are used in Asian Halal tourism brochures. The four selected brochures used only six of fifteen devices. Those are hyperbole, simile, metaphor, analogy, hypophora, and allusion. Moreover, the dominant strategic rhetorical device which is used in Asian Halal tourism is Hyperbole. The empirical data are contributed to the readers and the next researchers. For readers, it is recommended to use the references in learning and applying how to be good writer. Furthermore, this study can provide important direction which can be followed up by the next researchers. It is expected to the next researchers in doing study rhetorical devices on other kinds, because rhetorical devices consist of varieties, whether in oral or writing.
INDONESIA:
Penelitian ini menganalisis tentang Strategi Perangakat Retoris dalam Brosur Pariwisata Halal di Asia. Hanya satu masalah yang dianalisis dalam penelitian ini. Yaitu Bagaimana strategi perangkat retoris digunakan dalam brosur pariwisata Halal di Asia. Pendekatan yang digunakan dalam penelitian ini adalah deskriptif kualitatif, karena data diambil dan diidentifikasi berdasarkan kata, kalimat, atau frasa didalam brosur. Kemudian, data yang diidentifikasi dan dianalisa berdasarkan jenis perangkat retoris yang dikemukakan oleh Brendan McGuigan (2007). Peneliti tertarik untuk menganalisis brosur pariwisata Halal di Asia karena berkembangnya wisata ramah Muslim baik di negara Islam maupun non-Islam. Brosur wisata Halal yang dipilih adalah brosur wisata Halal dari negara non-Islam. Hal ini bertujuan untuk membantu Muslim mendapatkan informasi tentang wisata ramah Muslim di negara-negara non-Islam.
Hasil penelitian ini menunjukkan bahwa tidak semua strategi perangkat retoris digunakan dalam brosur pariwisata Halal di negara-negara Asia. Keempat brosur pilihan hanya menggunakan enam dari lima belas strategi perangkat retoris, diantaranya yaitu: hiperbola, simile, metafora, analogi, hypopora, dan allusion. Selain itu, strategi perangkat retoris didominasi oleh Hiperbola. Data empiris memeberikan kontribusi terhadap pembaca dan peneliti selanjutnya. Untuk pembaca, penelitian ini dianjurkan untuk digunakan sebagai referensi dalam mempelajari bagaiamana menjadi penulis yang baik. Selanjutnya, penelitian ini dapat memberikan arahan yang penting yang dapat diikuti oleh peneliti selanjutnya. Diharapkan juga peneliti selanjutnya melakukan penelitian perangkat retoris pada objek yang berbeda baik dalam lisan maupun tulisan.
Item Type: | Thesis (Undergraduate) | ||||||
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Supervisor: | Rakhmawati, Deny Efita Nur | ||||||
Contributors: |
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Keywords: | Rhetorical device; Halal tourism; brochure; Perangkat retoris, Brosur pariwisata Halal | ||||||
Departement: | Fakultas Humaniora > Jurusan Bahasa dan Sastra Inggris | ||||||
Depositing User: | Heni Kurnia Ningsih | ||||||
Date Deposited: | 25 Feb 2019 09:29 | ||||||
Last Modified: | 25 Feb 2019 09:29 | ||||||
URI: | http://etheses.uin-malang.ac.id/id/eprint/13166 |
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