Kontribusi Radio City Guide 911 FM dalam pengembangan wisata halal (Halal Tourism) di Kota Malang tinjauan Fatwa DSN-MUI No.108/DSN-MUI/X/2016.

INDONESIA:

Meningkatnya minat wisatawan berkunjung ke Malang, mendorong berkembangnya tempat hiburan malam di Malang. Demi mengangkat semboyan “Malang Kota Bermartabat” pemerintah Kota Malang mewujudkan Wisata Halal yang sedang gencar di kembangkan. Hadirnya Radio bisa dimanfaatkan sebagai kontrol sosial masyarakat untuk membangun wisata Halal di Kota Malang. Media Radio dipilih karena menjadi media yang sudah familiar dengan masyarakat, imajinatif, relatif murah, mudah dipahami dan lebih Efisien. Penelitian ini memuat dua rumusan masalah, kontribusi Radio City Guide 911 FM dalam pengembangan wisata Halal di Kota Malang dan praktik Radio City Guide 911 FM dalam pengembangan wisata Halal di Kota Malang di tinjau dari Fatwa DSN-MUI No.108/DSN-MUI/X/2016 Tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah. Jenis penelitian empiris dengan pendekatan kualitatif deskriptif. Metode pengumpulan data dengan observasi, wawancara, dokumentasi. Metode pengolahan data dengan pemeriksaan data (editing), klasifikasi (classifying), verifikasi (verifying), analisis (analyzing), dan tahap terakhir adalah pengambilan kesimpulan (concluding). Serta Uji Keshahihan Data dengan Triangulasi, Perpanjangan Waktu Penelitian, dan Ketekunan Pengamatan. Kontribusi Radio City Guide 911 FM terhadap pengembangan pariwisata Malang, pertama untuk menyebarkan informasi spot-spot pariwisata Halal dengan produk Jalan-Jalan Plus dan dengan program 911 Hot News. Kedua, mendorong masyarakat berkunjung ke lokasi wisata Halal, dengan mengenalkan wisata Halal Malang di Program Idjen Talk. Ketiga, menawarkan tips atau solusi berwisata di tempat wisata Halal dan melibatkan pendengar melalui whatsapp. Kontribusi Radio City Guide 911 FM dalam aspek program, manajemen, pemasaran dan produk iklan yang ditawarkan telah sesuai dengan fatwa DSN-MUI No. 108/DSN-MUI//X/2016 tentang pedoman penyelenggaraan pariwisata berdasarkan prinsip syariah.

ENGLISH:

Increased interest of tourists visiting Malang, encouraging the development of floor show destination in Malang. To lift the slogan "Malang City Dignified" the government of Malang City realize the Halal Tour is being intensively developed. The presence of Radio can be used as a social control of society to build Halal tourism in Malang. Radio was chosen because it became a medium that is familiar with the community, imaginative, relatively inexpensive, easy to understand and more efficient. This research contains two problem formulation, Radio City Guide 911 FM contribution in Halal Tourism development in Malang City and Radio City 911 FM practice in Halal tourism development in Malang City, review of Fatwa DSN-MUI No.108 / DSN-MUI / X / 2016 about Guidelines for Implementing Tourism Based on Sharia Principles. This type of empirical research with descriptive qualitative approach.Methods of data collection by observation, interview, documentation.Data processing methods with the examination of data (editing), classification (classifying), verification (verifying), analysis (analyzing), and the last stage is the concluding (concluding). As well as valid test documents it use Triangulation, Extension of Time Research, and Perseverance Observations. The contribution of Radio City Guide 911 FM to Malang tourism development, first to disseminate information of Halal tourism spots with Walk Plus products and with 911 Hot News program. Secondly, to encourage people to visit Halal tourism sites, by introducing Halal Malang tourism in Idjen Talk Program. Third, offer tips or travel solutions at Halal attractions and involve listeners through whatsapp. The contribution of Radio City Guide 911 FM in the aspect of the program, management, marketing and advertising products offered has been in accordance with the DSN-MUI fatwa. 108/DSN-MUI/X/ 2016 about guidelines for the implementation of tourism based on sharia principles.